Ian Garlic: How top clients vet you on YouTube (Episode 19)
Your next big client is already checking you out, and you can't see them. In this episode of Data Beats Opinion, learn how to build for the invisible pipeline on YouTube.
Google Ads + Kit integration
See what your Google Ads leads are worth in Kit
Join your Google Ads and Kit data in SegMetrics and see which campaigns, emails and offers turn into revenue.
What Google Ads + Kit accounts see in SegMetrics
- median days to first purchase
- 0
- revenue per lead in 90 days
- $0
- of revenue from repeat buyers
- 0%
Trusted by 3,000+ Marketers and Agencies
From click to customer
Find out which Google Ads campaigns build your best Kit list
Google Ads tells you what a lead cost. Kit tells you what they opened. Neither tells you which campaigns bring in contacts who buy.
SegMetrics joins Google Ads spend to every Kit contact, so you can measure each campaign by the revenue its leads produce after 3, 6 and 12 months.
Google Ads
Advertising
Sends to SegMetrics
- Ads. Ad spend, clicks and campaign structure for true return on ad spend.
SegMetrics
Joins them into
- One profile per customer, across both apps
- Every sale matched to the source that started it
- Lifetime value by source, campaign and offer
Kit
Email Marketing
Sends to SegMetrics
- Contacts. People, their attributes and their full activity history.
- Payments. One-off purchases, refunds and order value.
- Tags. Tags applied and removed over time, with the date of each change.
Olly Richards
Founder, StoryLearning
For the first time ever, SegMetrics gave us full transparency over where our customers were coming from at StoryLearning, untangling an…
Allen Matthews
Founder of ClassicalGuitarShed.com
Segmetrics is literally changing my life.
Andrew Kerr
Founder, AMK Media
I have always been a very analytical person. And I like to use data to drive business decisions.
What you can do with Google Ads and Kit in SegMetrics
SegMetrics Optimizes
Your Ad ROI
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
- Discover which ads do and don’t drive sales (no matter how long your funnel)
- Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
- Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads
NO MORE BLIND SPOTS
See Which Ads Actually Sell
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.
PRIVACY-COMPLIANT
No more vulnerable 3rd party cookies
SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.
This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.
Pre-built dashboards for Google Ads and Kit
Deploy any of these inside SegMetrics with one click.
Further reading on Google Ads and Kit
Tracking & Reporting, Ad Tracking
Multi-Touch Attribution: How It Works (With Real Examples)
Multi-touch attribution splits sales credit across every ad, email, and page a buyer touched. See how each model works with a real $997 course sale.
Tools & Recommendations, Tracking & Reporting
The Best Marketing Attribution Tool for Coaches, Course Creators and Info-Product Businesses (2026)
Most attribution tools are built for Shopify stores or B2B sales teams. Here is what coaches, course creators and info-product sellers need instead, and how the main tools compare.
