TikTok + Twitter Ads integration
Join your TikTok and Twitter Ads data in SegMetrics and see which campaigns, emails and offers turn into revenue.
What TikTok + Twitter Ads accounts see in SegMetrics
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Each ad platform counts its own conversions, and they all take credit for the same customer. SegMetrics reads spend from TikTok and Twitter Ads and joins it to the leads and sales they actually produced.
Compare cost per lead, cost per customer and lifetime value across both platforms in one report.
TikTok
Advertising
Sends to SegMetrics
SegMetrics
Joins them into
Twitter Ads
Advertising
Sends to SegMetrics
As much as I love Infusionsoft, getting valuable marketing data out of it can be like pulling teeth.
It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.
This was great information and a phenomenal experience
SegMetrics Optimizes
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
NO MORE BLIND SPOTS
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.
PRIVACY-COMPLIANT
SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.
This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.
Deploy any of these inside SegMetrics with one click.
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Find out which TikTok campaigns drive real buyers, not just views and engagement.
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