Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Article

Stop Training Your Ad Campaigns With Second Rate Data

Ad platform automations are great… if you’re an E-comm expecting visitors to buy immediately.

Keith Perhac

Founder @ SegMetrics

Popular

Browse Data Beats Opinion

Want to go deeper? Click on a category below for more from Data Beats Opinion.

All Marketing Advertising Innovators

Article

How eCommerce Marketers Restore Their Profit Margins with SegMetrics

Ecommerce is brutal. Between climbing ad costs and narrowing profit margins, it keeps getting harder to turn a profit. Facebook…

Keith Perhac

Founder @ SegMetrics

Article

Seg vs GA: Comparing funnel and website analytics

As a marketer it’s pretty certain you use Google Analytics. It’s the swiss army knife of marketing tools, used to…

Keith Perhac

Founder @ SegMetrics

Article

How an online course entrepreneur found her funnel’s flaws with SegMetrics

Sam has an online music course that she has been running for 4 years. The market has become increasingly crowded,…

Keith Perhac

Founder @ SegMetrics

Article

The iOS14 Update – What it means for digital marketers

As if 2020 wasn’t crazy enough, last June Apple announced that iOS14 would include a new App Tracking Transparency framework…

Keith Perhac

Founder @ SegMetrics

Article

9 Must-Have CRO Tools To Use And Track Results in 2020

Every marketer knows how important it is to constantly improve a website and track the results of your work. If…

Keith Perhac

Founder @ SegMetrics

Article

The comprehensive guide to planning out and optimizing your marketing funnels

Weak marketing funnels can drag down a business. So of course, there are countless articles about elements such as improving…

Keith Perhac

Founder @ SegMetrics

Article

A fairly awesome guide to finding your 80/20 customers

Marketers have become rather obsessed with goals and conversions. (And with good reason!) We take them as the benchmark of…

Keith Perhac

Founder @ SegMetrics

Article

Building Marketing Funnels that Convert – in 90 Minutes

We know every business owner wants to know the secret to getting conversions out of your marketing funnels. But not…

Keith Perhac

Founder @ SegMetrics

Article

Outsourcing Work Costs More than You Imagine

So, you’re thinking about offshoring your talent or outsourcing work. You’ve read all the books and articles about how it…

Keith Perhac

Founder @ SegMetrics

Article

How to Transform Any Product Into a Premium Product

Imagine if there was no difference in the quality of products you purchased. You wouldn’t have the fun of buying…

Keith Perhac

Founder @ SegMetrics

Article

How to Turn Your Book Into a Course

You published your book?! Congratulations! Take a minute to let this sink in: People are paying to read the things…

Keith Perhac

Founder @ SegMetrics

Article

19 Places You Should Be Using Customer Testimonials and Case Studies

People talk a lot about the value of customer testimonials and product case studies. But they don’t often talk about…

Keith Perhac

Founder @ SegMetrics

Article

Give Yourself a Head Start with a Mastermind Beta Launch

One of the biggest issues when you’re making a new product is “the unknown.” Until you launch, you have absolutely…

Keith Perhac

Founder @ SegMetrics

Article

How to Get Customer Testimonials that Crush Skepticism and Increase Sales

Every product needs quality testimonials. Whether you’re selling an e-book, an online course, or consulting services, a testimonial is a…

Keith Perhac

Founder @ SegMetrics

Article

Lead the Way! Using Online Summits to Build Authority

When you buy something, WHO you buy it from is just as important as WHAT you’re buying. No one wants…

Keith Perhac

Founder @ SegMetrics