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Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
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SegMetrics
 
Facebook Attribution Solved
Article

Why Facebook’s attribution data is mostly guesswork

One of the biggest challenges when running ads is measuring accurate attribution data. This is difficult for a number of reasons, including the fact that different systems calculate metrics and attribution differently.
Vanessa Copley
Marketing
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All Marketing Advertising Innovators
Article
Don’t let adblockers disrupt your data, with the new Self-Hosted Pixel

In an age where some websites shove in more ads than halftime at the Superbowl, it’s understandable that 43% of…

Vanessa Copley
Marketing
 
Tripwire 101
Article
Tripwires 101, aka stop with the free stuff

Getting lots of leads but few sales? Or people who are getting sticker shock at your prices? Well, a tripwire…

Vanessa Copley
Marketing
 
Open Rates Are Dead
Article
Great News, Open Rates are Dead!

We’re very excited here at SegMetrics to hear that open rates are the next victim of iOS updates. It’s a…

Vanessa Copley
Marketing
 
Article
Looking past the purchase: how to test the best ways for increasing customer value

It’s a simple calculation really, number of customers × spend per customer = revenue Yet it can still lead us…

Keith Perhac
Founder @ SegMetrics
 
Thomas Smale
Article
Turning a college hustle into a successful business – with Thomas Smale

This week, Keith sat down with Thomas Smale, the CEO and founder of FE International, a top-ranked global M&A advisor of SaaS,…

Keith Perhac
Founder @ SegMetrics
 
Offline Conversions
Article
How to Cut Your CPA by 24% Using Advanced AI Training

Increasing traffic is no longer enough It’s the core challenge of every digital marketer; more sales for less money. There…

Keith Perhac
Founder @ SegMetrics
 
Article
5 Advanced Ways to Maximize your RoAS

Once you have followed the generic advice around match types and automated bidding, it's easy to feel lost about how…

Keith Perhac
Founder @ SegMetrics
 
ad platform, automations
Article
Apple-Proof Your Attributions (While Cutting Your CPA)

Ad platform automations are great…so long as they're receiving good data. Facebook and Google can currently measure basic goals in…

Keith Perhac
Founder @ SegMetrics
 
Article
Google and iOS14.5 – What it means for advertisers

Because running profitable ads isn’t challenging enough, Apple has got the marketing world in a spin with the App Tracking…

Keith Perhac
Founder @ SegMetrics
 
ad platform, automations
Article
Stop Training Your Ad Campaigns With Second Rate Data

Ad platform automations are great… if you’re an E-comm expecting visitors to buy immediately. Everyone else is left training the…

Keith Perhac
Founder @ SegMetrics
 
Article
How eCommerce Marketers Restore Their Profit Margins with SegMetrics

Ecommerce is brutal. Between climbing ad costs and narrowing profit margins, it keeps getting harder to turn a profit. Facebook…

Keith Perhac
Founder @ SegMetrics
 
Article
Seg vs GA: Comparing funnel and website analytics

As a marketer it’s pretty certain you use Google Analytics. It’s the swiss army knife of marketing tools, used to…

Keith Perhac
Founder @ SegMetrics
 
identifying wasted ad budget
Article
How an online course entrepreneur found her funnel’s flaws with SegMetrics

Sam has an online music course that she has been running for 4 years. The market has become increasingly crowded,…

Keith Perhac
Founder @ SegMetrics
 
Article
The iOS14 Update – What it means for digital marketers

As if 2020 wasn’t crazy enough, last June Apple announced that iOS14 would include a new App Tracking Transparency framework…

Keith Perhac
Founder @ SegMetrics
 
Article
9 Must-Have CRO Tools To Use And Track Results in 2020

Every marketer knows how important it is to constantly improve a website and track the results of your work. If…

Keith Perhac
Founder @ SegMetrics