Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Article

Lead the Way! Using Online Summits to Build Authority

When you buy something, WHO you buy it from is just as important as WHAT you’re buying.

Keith Perhac

Founder @ SegMetrics

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All Marketing Advertising Innovators

Article

Are you looking for product promotion in all the wrong places?

Let’s do a little mental exercise. Picture in your mind the vision of a successful CEO, entrepreneur, or business owner.…

Keith Perhac

Founder @ SegMetrics

Article

The #1 Way to Create a Product Idea that Sells

Today, we’re going to show you how to create the perfect product to complement your main offer – a product…

Keith Perhac

Founder @ SegMetrics

Article

How EOFire’s Free Email Courses Actually Drive Revenue

John Lee Dumas is a master at Lead Magnets and Infusionsoft marketing automation. A Lead Magnet is free content that…

Keith Perhac

Founder @ SegMetrics

Article

How to Sell More Stuff – Eight Email Conversion Tips

We’ve arrived to the most exciting part of our discussion – how to improve your conversion rate, that is, how…

Keith Perhac

Founder @ SegMetrics

Article

Email Marketing Success – Work at It and Learn from It

If one thing’s become clear, it’s that email marketing takes work, but it’s very much worth the effort. Your email…

Keith Perhac

Founder @ SegMetrics

Article

How To Deal With Competitors In Your Space – Your Perspective Matters

Imagine that you are walking down a busy street in a big city. It’s all lined with restaurants. Every restaurant…

Keith Perhac

Founder @ SegMetrics

Article

Are You Wearing Too Many Hats?

Think of some of the big-name online personalities you know and follow. They seem like they can do just about…

Keith Perhac

Founder @ SegMetrics

Article

What To Get Started With Today?

Welcome to the SegMetrics Authority Interview Series! This recurring interview series invites experienced product and course creators to share their…

Keith Perhac

Founder @ SegMetrics

Article

Does Last Touch Attribution Hold Up Today

Marketing your product to consumers is a process that goes through several steps and avenues. However, many of us will…

Keith Perhac

Founder @ SegMetrics

Announcements

New Feature: Analytic Insights

They told us that being locked in the SegMetrics office toiling away at new features would be bad for moral.…

Keith Perhac

Founder @ SegMetrics

Announcements

New Feature: Zapier Integration

One of the biggest feature requests we receive from customers is that they want to track their sales in SegMetrics,…

Keith Perhac

Founder @ SegMetrics

Article

Boost Your Design Confidence! Insights For Non-Designers From Jane Portman of UI Breakfast

How confident are you with your design choices? As a non-designer, it can be positively overwhelming to make design decisions.…

Keith Perhac

Founder @ SegMetrics

Article

The Definitive Guide to the Software & Services You Need to Start Selling Information Products – 2nd Edition

Are you looking for your perfect Tech Stack and online business tools to start selling information products? Well, you have…

Keith Perhac

Founder @ SegMetrics

Marketing

Introducing the SegMetrics Marketing Tool Vault

As long-time digital marketers, we've become somewhat of a sommelier of marketing tools - and we collect them with the…

Keith Perhac

Founder @ SegMetrics

Article

How to Build an Audience Around Your Book

Did you know that The Great Gatsby was a complete flop? When F. Scott Fitzgerald died, his last royalty check…

Keith Perhac

Founder @ SegMetrics