Data Beats Opinionby SegMetrics
Thoughts & Interviews with experts who improve their business with data.
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Why We’re Betting on Spiffy to Solve Your Checkout Woes
We’re always on the hunt for tools that make your life easier, especially when it comes to solving those pesky…
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Spiffy X SegMetrics — Data Beats Opinion
Michael Hunter is the co-founder of Spiffy Checkouts, a best-in-class checkout solution for online businesses. With over a billion data…
What’s New with SegMetrics? (September Edition)
Fall is in full swing here in the PNW—rainy days are back, and leaves are turning vibrant colors. With under…
Introducing Audit Trail
Have you ever found yourself puzzled by unexpected changes to your SegMetrics dashboards, widgets, or reports? We’ve all been there.…
Introducing SegMetrics AI Insights
Your new tool for clear, actionable marketing insights Our new AI Insights feature is designed to help you turn your,…
What’s new with SegMetrics? (August ’23 Edition)
It’s time for a fresh round of SegMetrics updates. In the PNW, Summer is turning into Fall, the kids are…
Google Analytics 4: The Good, The Bad, and One Way Forward.
Google Analytics (specifically Universal Analytics) will always have a special place in my heart as a marketer. Universal Analytics was…
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Link Tracking Protection in iOS 17 & macOS Sonoma: A New Challenge for Digital Marketers and Data Driven Marketing
iOS 17 and macOS Sonoma are bringing changes to how Apple treats URL tracking parameters and user-level tracking. Read on for our overview of the changes →
Instantly uncover deep insights with SegMetrics Essentials
As marketers, we’re constantly slammed with a mile-long to-do list. And the popular marketing tools we all use and love…
Why Customers Are Like Cats That See Cucumbers
If you’ve ever had a cat, you know that they can be skittish creatures. Maybe even a little insane. One…
Introducing the Clarity Analytics Engine
We’re excited to announce the private release of SegMetrics’ new analytics engine, Clarity, based on Hammerstone’s Refine builder. The SegMetrics…
Where Most People Go Wrong When Split Testing
There’s a lot of information out there about split testing; after all, if there’s one thing marketers like to do,…
5 SaaS Payment Providers to Make Billing a Breeze
If you are looking for a Saas payment provider, it can be overwhelming when faced with the vast array of…
Use these General Sales Tools to Boost the Efficiency and Profit of Your Online Sales
Sales and the technology tools to assist those sales are a vital part of any business -using the right general…
5 Tools You May Not Know Exist for SaaS Ads
There is no secret recipe for choosing the right online advertising platform for your SaaS company, but it can pay…
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