Data Beats Opinionby SegMetrics

We’re always on the hunt for tools that make your life easier, especially when it comes to solving those pesky…

Michael Hunter is the co-founder of Spiffy Checkouts, a best-in-class checkout solution for online businesses. With over a billion data…

Fall is in full swing here in the PNW—rainy days are back, and leaves are turning vibrant colors. With under…

Have you ever found yourself puzzled by unexpected changes to your SegMetrics dashboards, widgets, or reports? We’ve all been there.…

Your new tool for clear, actionable marketing insights Our new AI Insights feature is designed to help you turn your,…

It’s time for a fresh round of SegMetrics updates. In the PNW, Summer is turning into Fall, the kids are…

Google Analytics (specifically Universal Analytics) will always have a special place in my heart as a marketer. Universal Analytics was…

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iOS 17 and macOS Sonoma are bringing changes to how Apple treats URL tracking parameters and user-level tracking. Read on for our overview of the changes →

As marketers, we’re constantly slammed with a mile-long to-do list. And the popular marketing tools we all use and love…

If you’ve ever had a cat, you know that they can be skittish creatures. Maybe even a little insane. One…

We’re excited to announce the private release of SegMetrics’ new analytics engine, Clarity, based on Hammerstone’s Refine builder. The SegMetrics…

There’s a lot of information out there about split testing; after all, if there’s one thing marketers like to do,…

If you are looking for a Saas payment provider, it can be overwhelming when faced with the vast array of…

Sales and the technology tools to assist those sales are a vital part of any business -using the right general…