Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Innovators

Refining Your List with LeadShield.io

LeadShield is Brandon Shelton’s 3rd SaaS. He has a proven track record as far as the marketing and growth of his products go. His latest SaaS is a product that must exist, especially for marketers, helping you understand the people on your list, and determine if they’re good leads or bad leads.

Keith Perhac

Founder @ SegMetrics

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Innovators

Funnel Optimization Strategies: Josh Doody

Josh Doody is a salary negotiation coach who helps experienced software developers negotiate job offers from big tech companies. He…

Keith Perhac

Founder @ SegMetrics

Innovators

Planning the Perfect SaaS Launch: Userlist.io

Jane and Benedikt are long-time members of the SaaS bootstrapping community, and most recently the founders of UserList - which…

Keith Perhac

Founder @ SegMetrics

Article

Outsourcing Work Costs More than You Imagine

So, you’re thinking about offshoring your talent or outsourcing work. You’ve read all the books and articles about how it…

Keith Perhac

Founder @ SegMetrics

Article

How to Transform Any Product Into a Premium Product

Imagine if there was no difference in the quality of products you purchased. You wouldn’t have the fun of buying…

Keith Perhac

Founder @ SegMetrics

Article

How to Turn Your Book Into a Course

You published your book?! Congratulations! Take a minute to let this sink in: People are paying to read the things…

Keith Perhac

Founder @ SegMetrics

Article

19 Places You Should Be Using Customer Testimonials and Case Studies

People talk a lot about the value of customer testimonials and product case studies. But they don’t often talk about…

Keith Perhac

Founder @ SegMetrics

Article

Give Yourself a Head Start with a Mastermind Beta Launch

One of the biggest issues when you’re making a new product is “the unknown.” Until you launch, you have absolutely…

Keith Perhac

Founder @ SegMetrics

Article

How to Get Customer Testimonials that Crush Skepticism and Increase Sales

Every product needs quality testimonials. Whether you’re selling an e-book, an online course, or consulting services, a testimonial is a…

Keith Perhac

Founder @ SegMetrics

Article

Lead the Way! Using Online Summits to Build Authority

When you buy something, WHO you buy it from is just as important as WHAT you’re buying. No one wants…

Keith Perhac

Founder @ SegMetrics

Article

Are you looking for product promotion in all the wrong places?

Let’s do a little mental exercise. Picture in your mind the vision of a successful CEO, entrepreneur, or business owner.…

Keith Perhac

Founder @ SegMetrics

Article

The #1 Way to Create a Product Idea that Sells

Today, we’re going to show you how to create the perfect product to complement your main offer – a product…

Keith Perhac

Founder @ SegMetrics

Article

How EOFire’s Free Email Courses Actually Drive Revenue

John Lee Dumas is a master at Lead Magnets and Infusionsoft marketing automation. A Lead Magnet is free content that…

Keith Perhac

Founder @ SegMetrics

Article

How to Sell More Stuff – Eight Email Conversion Tips

We’ve arrived to the most exciting part of our discussion – how to improve your conversion rate, that is, how…

Keith Perhac

Founder @ SegMetrics

Article

Email Marketing Success – Work at It and Learn from It

If one thing’s become clear, it’s that email marketing takes work, but it’s very much worth the effort. Your email…

Keith Perhac

Founder @ SegMetrics

Article

How To Deal With Competitors In Your Space – Your Perspective Matters

Imagine that you are walking down a busy street in a big city. It’s all lined with restaurants. Every restaurant…

Keith Perhac

Founder @ SegMetrics