Written by
Denise Cullom is an innovative and goal-oriented Operations Lead committed to professional development and expert leadership of teams, systems, and profitability. Recognized for repeatedly surpassing business goals, she is a decisive leader and strategic planner known for rallying stakeholders behind new initiatives. Denise is adaptable to changing business needs and market conditions, continuously driving success and growth.
32 articles
Tracking & Reporting, Marketing Trends, Guide
AI Overviews are eating clicks Search Console still counts as impressions. Here's how to track presence, citation, and revenue impact without guessing.
Short answer: AI can reason about marketing data. It cannot record it. So will AI marketing attribution work for me?…
Most lead-gen forms are great at one thing: counting responses. You get a number, a spreadsheet fills up, and everyone…
Guide, Tools & Recommendations
174 plug-and-play prompts for more effective AI marketing analytics. Explore your ROAS, LTV, conversion rates, churn trends, tracking issues, funnel performance and more.
What is an Alternative to SegMetrics? A Practical Guide You’re looking for a marketing analytics tool and considering your options. That’s a smart move. The…
Beyond Google Analytics: How to Choose the Right Marketing Analytics Platform You’re running ads, sending emails, and posting on social media. Your dashboar…
A Marketer’s Guide to the Best Analytics Visualization Tools You’ve got the data. It’s in your CRM, your ad platforms, your email service provider, and a do…
Which Marketing Tools Actually Perform? A Data-First Guide You’re asking one of the most common questions in marketing: “Which are the top-performing market…
You’re running ads on Google, Facebook, TikTok, and LinkedIn. Each platform shows strong ROAS. But your bank account tells a…
Why Attribution Matters More Than Ever If you’re running paid ads, email campaigns, webinars, or funnels, you already know one…
Tools & Recommendations, Articles
Compare the Top Tools That Actually Track Revenue Marketing attribution is broken for most businesses. You run ads. Send emails.…
Many modern marketers have one rather comical problem: too much data. And it’s hardly surprising. Social media platforms, SEO tools,…
Influencer marketing tips fill the internet. Most of them are garbage. They tell you to “be authentic” and “find the…
Tools & Recommendations, Articles
Digital marketing success isn’t just about running campaigns…it’s about knowing which campaigns actually drive revenue. When you’re juggling data from…
When it comes to marketing, the analysis of each touchpoint leading up to a purchase is essential. Funnel attribution, which,…
You run a marketing agency. It works. Clients pay you but you’re stuck doing everything yourself. You want to grow…
Miva ecommerce, marketing attribution
The wrong pricing model can kill your SaaS business before it even starts. You spend months building the perfect product…
Most GoHighLevel agency owners lie to themselves about their reporting. Not intentionally. But they tell themselves that their current setup is good enough. That they can make sense of the scattered data across platforms. That clients will understand the complexity.
Guide, Growth Strategies, Marketing Trends
Google changed everything. Their AI Overview now sits at the top of search results. It answers questions before users click…
Hotels throw money at marketing. Most don’t know where it goes. There has never been a direct connection between hospitality…
Tools & Recommendations, Articles
If you’re searching for the best Shopify alternative, you’re not alone. While Shopify is a powerful and popular eCommerce platform,…
Guide, Articles, Tracking & Reporting
In a world where marketing is driven by data, understanding how your data is analyzed is just as important as…
Tracking & Reporting, Articles, Tools & Recommendations
Looker Studio API full funnel analytics system that visualizes performance and attributes revenue with pinpoint accuracy
Scaling a SaaS (Software as a Service) business model takes more than luck. You need clear strategies, focus and smart…
Tools & Recommendations, Articles, Growth Strategies
These days, staying offline is missing out on a ton of business opportunities. Thanks to the internet, the average business…
Tools & Recommendations, Articles, Marketing
Data is gold, yet raw stats alone don’t reveal what moves the needle. The right marketing analytics software translates those…
As a content creator, growing from a side hustle to a sustainable business is no small feat. You need more…
Marketing Trends, Articles, Growth Strategies
Scaling a coaching business requires a blend of strategic planning, innovative marketing, and smart analytics. Coaches who are serious about…
Tools & Recommendations, Articles
When it comes to growing your business, a solid CRM isn’t just a fancy address book as it’s the heartbeat…
Marketers need more than just a collection of numbers – they need actionable insights. A Marketing KPI Dashboard is a…
Tracking & Reporting, Articles, Tools & Recommendations
A well-structured marketing KPI dashboard is essential for tracking and optimizing your marketing efforts. In today’s competitive online environment, businesses…
Start your 14-day free trial of SegMetrics today!
