Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Article

SegMetrics Alternatives: A Practical Guide to Choosing the Right Marketing Attribution Tool

What is an Alternative to SegMetrics? A Practical Guide You’re looking for a marketing analytics tool and considering your options. That’s a smart move. The...

Denise Cullom

Marketer @ SegMetrics

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Article

The Best Marketing Attribution Software: How to Find What’s Actually Driving Revenue

Beyond Google Analytics: How to Choose the Right Marketing Analytics Platform You’re running ads, sending emails, and posting on social media. Your dashboar...

Denise Cullom

Marketer @ SegMetrics

Article

The Best Marketing Reporting Tools in 2026: A Marketer’s Complete Guide

A Marketer's Guide to the Best Analytics Visualization Tools You've got the data. It's in your CRM, your ad platforms, your email service provider, and a do...

Denise Cullom

Marketer @ SegMetrics

Article

Which Marketing Tools Actually Perform? A Data-First Guide

Which Marketing Tools Actually Perform? A Data-First Guide You’re asking one of the most common questions in marketing: "Which are the top-performing market...

Denise Cullom

Marketer @ SegMetrics

Article

Your Ad Platforms Are Guessing. Here’s How to Track Real Revenue.

You’re running ads on Google, Facebook, TikTok, and LinkedIn. Each platform shows strong ROAS. But your bank account tells a…

Denise Cullom

Marketer @ SegMetrics

Article

The Best Marketing Attribution Tools for 2026 (And How to Choose the Right One)

Why Attribution Matters More Than Ever If you’re running paid ads, email campaigns, webinars, or funnels, you already know one…

Denise Cullom

Marketer @ SegMetrics

Article

Best Marketing Attribution Software (2026)

Compare the Top Tools That Actually Track Revenue Marketing attribution is broken for most businesses. You run ads. Send emails.…

Denise Cullom

Marketer @ SegMetrics

Article

Content Marketing Reporting: Metrics, Tools & Best Practices for Tracking Performance

Many modern marketers have one rather comical problem: too much data. And it’s hardly surprising. Social media platforms, SEO tools,…

Denise Cullom

Marketer @ SegMetrics

Article

8 Influencer Marketing Tips to Scale Your Business

Influencer marketing tips fill the internet. Most of them are garbage. They tell you to "be authentic" and "find the…

Denise Cullom

Marketer @ SegMetrics

Article

12 Proven Strategies to Improve ROI on Digital Marketing Campaigns Using Data from Multiple Tools

Digital marketing success isn't just about running campaigns...it's about knowing which campaigns actually drive revenue. When you're juggling data from…

Denise Cullom

Marketer @ SegMetrics

Article

Cross-Device Tracking: How Multi-Device Attribution Transforms Marketing ROI in 2026

When it comes to marketing, the analysis of each touchpoint leading up to a purchase is essential. Funnel attribution, which,…

Denise Cullom

Marketer @ SegMetrics

Article

8 Tips on How to Scale Your Marketing Agency Business: A Complete Growth Guide

You run a marketing agency. It works. Clients pay you but you're stuck doing everything yourself. You want to grow…

Denise Cullom

Marketer @ SegMetrics

Article

Marketing Attribution for Miva Ecommerce: Track Your Customer Journey with SegMetrics

Miva ecommerce, marketing attribution

Denise Cullom

Marketer @ SegMetrics

Article

5 Common SaaS Pricing Models and Which One Works Best for Your Business

The wrong pricing model can kill your SaaS business before it even starts. You spend months building the perfect product…

Denise Cullom

Marketer @ SegMetrics

Article

The GoHighLevel Agency Secret: Why Smart Agencies Never Show Clients These Reports

Most GoHighLevel agency owners lie to themselves about their reporting. Not intentionally. But they tell themselves that their current setup is good enough. That they can make sense of the scattered data across platforms. That clients will understand the complexity.

Denise Cullom

Marketer @ SegMetrics

Growth Strategies

How to Rank in Google AI Overview: The Complete Guide to Dominating AI Search Results

Google changed everything. Their AI Overview now sits at the top of search results. It answers questions before users click…

Denise Cullom

Marketer @ SegMetrics