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Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
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Scale your marketing agency business
Article

8 Tips on How to Scale Your Marketing Agency Business: A Complete Growth Guide

You run a marketing agency. It works. Clients pay you but you’re stuck doing everything yourself. You want to grow and you want to scale. You want a business that runs without you being the bottleneck.
Denise Cullom
Marketer @ SegMetrics
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All Marketing Advertising Innovators
ecommerce store
Article
Marketing Attribution for Miva Ecommerce: Track Your Customer Journey with SegMetrics

Miva ecommerce, marketing attribution

Denise Cullom
Marketer @ SegMetrics
 
Article
5 Common SaaS Pricing Models and Which One Works Best for Your Business

The wrong pricing model can kill your SaaS business before it even starts. You spend months building the perfect product…

Denise Cullom
Marketer @ SegMetrics
 
Article
The GoHighLevel Agency Secret: Why Smart Agencies Never Show Clients These Reports

Most GoHighLevel agency owners lie to themselves about their reporting. Not intentionally. But they tell themselves that their current setup is good enough. That they can make sense of the scattered data across platforms. That clients will understand the complexity.

Denise Cullom
Marketer @ SegMetrics
 
Google AI Overview
Growth Strategies
How to Rank in Google AI Overview: The Complete Guide to Dominating AI Search Results

Google changed everything. Their AI Overview now sits at the top of search results. It answers questions before users click…

Denise Cullom
Marketer @ SegMetrics
 
Hotel Marketing Analytics
Article
Hospitality Marketing Analytics: How Mews and SegMetrics Transform Hotel Revenue

Hotels throw money at marketing. Most don't know where it goes. There has never been a direct connection between hospitality…

Denise Cullom
Marketer @ SegMetrics
 
Alternative to Shopify Store
Tools & Recommendations
The Best Shopify Alternatives in 2025: A SegMetrics Compatible Guide

If you're searching for the best Shopify alternative, you're not alone. While Shopify is a powerful and popular eCommerce platform,…

Denise Cullom
Marketer @ SegMetrics
 
Types of Marketing Attribution Models
Article
What Are the 4 Types of Marketing Attribution Models — And Why You Should Use Each One

In a world where marketing is driven by data, understanding how your data is analyzed is just as important as…

Denise Cullom
Marketer @ SegMetrics
 
Article
Looker Studio API + SegMetrics: The Ultimate Duo for Marketing Data Analysis

Looker Studio API full funnel analytics system that visualizes performance and attributes revenue with pinpoint accuracy

Denise Cullom
Marketer @ SegMetrics
 
Saas Busines Model
Article
Scaling a SaaS (Software as a Service) Business Model

Scaling a SaaS (Software as a Service) business model takes more than luck. You need clear strategies, focus and smart…

Denise Cullom
Marketer @ SegMetrics
 
Web Hosting Solution
Article
How to Choose a Cheap Web Hosting Solution Without Hurting Your Conversion Funnel

These days, staying offline is missing out on a ton of business opportunities. Thanks to the internet, the average business…

Denise Cullom
Marketer @ SegMetrics
 
Marketing Analytics Software
Tools & Recommendations
5 marketing analytics software that fuel your growth

Data is gold, yet raw stats alone don’t reveal what moves the needle. The right marketing analytics software translates those…

Denise Cullom
Marketer @ SegMetrics
 
Growth Strategies
8 Tips for Scaling Your Content Creator Business

As a content creator, growing from a side hustle to a sustainable business is no small feat. You need more…

Denise Cullom
Marketer @ SegMetrics
 
Coaching Business
Article
8 Tips for Scaling Your Coaching Business and How to Track Progress

Scaling a coaching business requires a blend of strategic planning, innovative marketing, and smart analytics. Coaches who are serious about…

Denise Cullom
Marketer @ SegMetrics
 
CRM Integration
Article
The 5 Best CRMs for Lead Tracking and How to Maximize Their ROI

When it comes to growing your business, a solid CRM isn’t just a fancy address book as it’s the heartbeat…

Denise Cullom
Marketer @ SegMetrics
 
Marketing Dashboard
Article
How to Build a Powerful Marketing KPI Dashboard in 5 Simple Steps

Marketers need more than just a collection of numbers - they need actionable insights. A Marketing KPI Dashboard is a…

Denise Cullom
Marketer @ SegMetrics